Felix is a fast-growing, carbon neutral mobile provider that donates 1 tree for every customer, every month. In July 2024, the company surpassed 2 million trees donated through their tree planting partner One Tree Planted.

I led the content design for this campaign, highlighting the various tree-planting projects the company has donated to, and the impact this initiative has had. Starting with the lead-up, I decided to spotlight the various projects that felix has donated to. Incorporating the felix puppet, I directed and edited a short that was uploaded across socials channels.

I designed assets across digital channels including the web, LinkedIn, Meta and Instagram.